Forward Thinking, Experienced, Fresh and Passionate

Our Misson

Strategy Digitizers

We are dedicated to lead and transform pharma’s commercial strategy development & planning processes into a new technology era.

We are enabling our clients to become or stay at the competitive edge by developing outstanding strategic decision making frameworks and tools.

Collaborative Team

Our Core Team

Coming together is a beginning.
Keeping together is progress.
Working together is success.

Michael Craig

Michael Craig

Co-Founder

AvenueBio are on a mission to simplify brand strategy development and planning using the latest academic thinking, practical experience and cloud-based technologies.

Developing impactful brand strategy, needs teams to work through a well considered, practical set of challenging questions. With advances in digital technology, we believe we can simplify and improve brand strategy development and planning to maximize plan impact and minimize wasted effort.  Play Video

Daniel Kohlstaedt

Daniel Kohlstaedt

Co-Founder

Daniel is an experienced, effective, results driven senior commercial professional in the Pharmaceutical industry. His focus has been on Product Marketing in proprietary and branded generic Rx business from small to large corporations.

He has significant experience in local, regional and global sales and marketing and in-house marketing consultancy experience along with diversified business competencies in contract manufacturing and portfolio management.

Daniel has demonstrated successful project and people management skills, both in direct and matrix organizational settings. He is now on a mission at AvenueBio to change brand strategy development and planning in a digital data world with the development of Enavia. Read an interview with Daniel.

Alasdair Williams

Alasdair Williams

Associated Partner

Alasdair has worked in the pharmaceutical industry for 20 years in strategic marketing and commercial leadership positions. He has worked with both primary and specialist care brands at all stages of the product lifecycle from phase II.

His areas of expertise include launch excellence, strategic planning, supply chain management and tendering and working with clients on the development and execution of brand strategy globally. Alasdair has deep therapy area knowledge in vaccines and immunology, haemato-oncology and oncology, and biosimilars

Jessica Ford

Jessica Ford

Associated Partner

Jessica has worked in healthcare for 15 years, with roles from program development and marketing within a leading university hospital to pharmaceutical medical communications, advertising and strategic consultancy.

Her experience includes deep entrenchment in biotech and pharmaceutical teams, working alongside cross-functional client partners from early clinical development through to commercial life cycle management. Jessica’s career focus has been in oncology with experience on more than 30 unique brands and assets in this space, while also contributing to global and regional efforts for nearly a dozen others in immunology, surgery, and infectious disease.

Russell Powter

Russell Powter

Associated Partner

Russell has worked for over 30 years in various sales, marketing management and customer strategy executive roles across the healthcare, pharmaceutical and consulting business sectors in Australia, USA, UK and Hungary.

He has a passion for marketing excellence, customer-centric thinking and driving strategic choices within a cross-functional team environment. Russell’s particular areas of strength can be seen in critical thinking, expert facilitation, building robust competitive management strategies, as well as developing compelling brand positioning.

He has extensive experience across a wide range of therapy areas including immunology & inflammation, oncology, haematology, ophthalmology, cardio-metabolic disease, infectious diseases and respiratory medicine. Russell has also worked client-side for MSD Australia, Pfizer UK and Pfizer Australia across a variety of senior marketing roles.

Tracy Baker

Tracy Baker

Senior Consultant

Tracy has more than 15 years of marketing experience in the pharmaceutical industry, from launching and managing brands locally through to strategic marketing consultancy at a regional and global level.

Tracy has worked in primary care and speciality with specific expertise in Brand Planning and Launch Excellence.

Lisa Tidman

Lisa Tidman

Senior Consultant

Lisa is an experienced Pharma Senior Consultant, with more than 25 years in the pharma industry, working across both agency and client roles and across a range of therapy areas.  Her strong analytical and market research background drives a passion for insight gathering, ensuring in-depth market understanding and clarity of unmet needs on which to base strategic decision making.  Having worked closely with payer environments, Lisa has a sound understanding of funding flows and market access considerations. Lisa has worked in primary care and speciality, including rare disease.

Steve Grundy

Steve Grundy

Senior Consultant

Steve is a marketing and business insights professional with more than 30 years’ experience in pharma, medical devices and the animal health industries.

Steve spent 15 years in sales and marketing positions at Boehringer Ingelheim, Fisons and Parke-Davis before moving into business insights. He then held senior divisional leadership and consultancy roles at GFK Martin Hamblin and Marketing Sciences, guiding strategy for pre and post launch brands across a wide range of disease areas and geographies.

Steve most enjoys uncovering and orienting strategy to unmet needs and has particular interest in segmentation, positioning, competitive strategy development and brand planning.

Jaimee Everitt

Jaimee Everitt

Consultant

Jaimee recently joined the AvenueBio team, having taken a sabbatical with her partner. She is an experienced Brand Manager and has held international and local marketing and sales roles at Janssen, Grunenthal and Vertex.  Jaimee brings expertise and a deep understanding of the challenges of delivering brand growth in international markets.

Ian Harris

Ian Harris

Senior Developer

Ian is a web developer with over 18 years experience of building and delivering websites and online applications across many industries.

Ian has significant experience of modern web applications and front-end websites having worked in the legal, retail and leisure sectors before moving into the pharmaceutical industry.

Ethan Fox

Ethan Fox

Business Development Manager

Ethan has over 15 years business development and account management experience within Pharma equipping him with a solid understanding of the challenges and trends facing the industry as well as a good knowledge of a wide range of therapy and disease areas.

He is passionate about leading AvenueBio’s efforts to establish and retain business growth opportunities. Ethan’s role is primarily to pitch our consultancy services and Enavia to prospective clients, to form new partnerships and foster good working relationships with our current customers.

Amanda Bixby

Amanda Bixby

Marketing and Projects Manager

Amanda is an energetic and results driven experienced Marketing Manager proficient in driving innovative, dynamic, cost-effective and commercially astute multi-channel strategies. She has worked in a variety of industries throughout her career from cyber security, pharmaceuticals and interior design on both the client and agency side.  Her role at AvenueBio is to lead the marketing function and provide consultancy project support.

Amanda is passionate about literature and language, understanding and promoting the importance of consistency in developing a strong brand and company reputation.

Luisa Six

Luisa Six

Finance & Controlling Administrator

Prior to joining AvenueBio, Luisa worked as an accountant in an industrial company and in the financial sector with specific expertise in European law in Finland. She is based in the German office and supports the team in accounting, travel and administrative matters.

Claire Cook

Claire Cook

Executive Assistant UK Office

With more than 20 years’ experience in project management and business administration, Claire has supported leading executives in Consultancy, Service Delivery, Strategic Development and Marketing Excellence in both the Defence and Pharmaceutical industries. Providing a highly dedicated, operational support function to the UK team, Claire strives for exceptional results to ensure a seamless delivery of material development, office management, document production and team coordination.